I’m David. I’m in the business of helping leaders develop high-performance working relationships. I do this primarily through leadership coaching, team/group facilitation and running broader organisation development programmes such as Action Learning.
Risk in relationships to an organisation’s resilience and effectiveness is not always given the attention it deserves alongside other aspects of business planning and delivery. Without energy and effort in this area relationships can drift and serious consequences emerge – such as a lack of engagement, inflexibility in the face of change and significant financial costs due to programme failures.
Where relationships are stuck and create business risks, I can help recover the situation. Of course, it’s better that we develop talented leaders who are skilled in relationship management and avoid these risks. My experience, training and research in organisation development and psychology has given me a unique perspective and ability to achieve this. I use advanced coaching and facilitation methods to develop emotional intelligence in leaders and foster collaborative working – helping leaders and their teams create organisations that collaborate for results.
Clients I have worked with include: Prudential, Waitrose and the John Lewis Partnership, PriceWaterhouse Coopers, Novell Corporation, The Vitec Group, Smiths Detection, the RSPB, the UK Civil Service and several of its agencies.

Accreditations
Master Executive Coach with the Association for Coaching
Fellow of the Chartered Institute of Personnel and Development (CIPD)
Registered Occupational and Personality Test User with the British Psychological Society (BPS)


Information & Resources
The Relationship Insights Generator
The Relationship Insights Generator™ (RIG) is a process exclusive to Liberating Potential Ltd. for reviewing and improving key working relationships based on my book Collaborating for Results…
Psychometric Profiling
Psychometric profiling can help with talent management, the development of productive working relationships and risk assessment, providing additional insight into strengths and areas for development…
Collaborating for Results
Silo Working and Relationships that Work by David Ian Willcock
Collaborating for Results is available from Amazon. Please click the link below to read a sample chapter online.
‘This is a practical guide to harnessing the power of relationships between people and teams in organisations to achieve strategic vision and to be future-capable in a fast-changing world.’
Dr. Mike Clarke, CEO, RSPB
Client Testimonials
‘David’s coaching helped me make the transition into the leader of one of the country’s largest charities, embarked on transformational change within a complex stakeholder environment. His coaching and facilitation support to me and others in the organisation over several years has increased the capacity and capability of the organisation to lead in a changing business environment.’
‘David is an outstanding facilitator – modest and neutral with a lovely sense of humour, a deep understanding of people and process and an ability to challenge robustly and skilfully when needed.’
‘David certainly lived up to his company’s name and liberated a lot of the potential in my team, who were facing some real difficulties, both business and cultural, at the time.’